October 08, 2018 2 min read

Aura® Color Stories® by Benjamin Moore is truly unique with its accentuated response to light and its multi-pigment formulation. It’s fortified by way of Aura–a premium paint synonymous with unsurpassed surface smoothness and rich, true color. This color collection offers a wide range of hues, from saturated and bold to soft pales and neutrals. 

A Heightened Color Aesthetic

Each of the 240 colors of Aura Color Stories is influenced by the light in a room, highlighting subtle undertones and color characteristics. This intriguing collection’s precise color formulation includes:

  1. The omission of black or gray colorants, resulting in a more nuanced approach to color creation
  2. A multi-pigment formula–traditional methods use 2-3 pigments; Aura Color Stories elevates color with a blend of approximately 5-7 pigments in each color
  3. Exclusive availability in Aura, one of Benjamin Moore’s most premium brands

An Evocative Storyteller

Every Aura Color Stories color tells a unique tale that evokes emotion and feeling through color. Intuition CSP-610, seen here, inspires with its own story: A soft infusion of blue that feels just right, like a bird’s egg or a spring wildflower. Aura Color Stories is a collection for the color curious; it’s for those who appreciate the subjectivity of color, and all the nuances and variations therein.

Kitchen cabinets painted in Rainstorm CSP-50. Shop this color at JC Licht in Chicago, IL.

Walls: Intuition CSP-610 (Aura, Eggshell) Cabinets: Rainstorm CSP-50 (Aura, Satin) Ceiling: Stoneware CSP-245 (Aura, Matte)

Rich Color That Stays True Over Time

Aura’s proprietary Color Lock® technology enhances Aura Color Stories further: With its ability to microscopically bond color pigments to dry paint film, color doesn’t fade, even after repeated washing. Other premium quality performance attributes of Aura Interior paint include:

  • Brilliant, everlasting color
  • Rich, thick paint that provides a beautiful, smooth finish
  • Extreme hide to cover dark colors and imperfections
  • Zero VOC*

*Zero VOC according to EPA Method 24.

Green Hydrangea CSP-850 in a game room. Shop this color at JC Licht in Chicago, IL.
Wall: Green Hydrangea CSP-850 (Aura, Eggshell) Trim: Stoneware CSP-245 (Aura, Semi-Gloss)

Pretty Meets Practical

Aura Color Stories, available in Aura Interior paints, pushes boundaries when it comes to defining color. But it also delivers everyday practicality too. Many people mistakenly think that a higher sheen level–like satin–is the only solution for dealing with humidity in bathrooms. Good news for the busiest rooms in your home: You can access the unique, nuanced color of Aura Color Stories in a luxurious matte finish with Aura Bath & Spa paint. From repelling moisture to maintaining color integrity, this pairing delivers both style and substance to bathrooms.

JC Licht Makes Paint Happen

For the proudly particular customer, JC Licht provides 48 Chicagoland locations. Each location is staffed by our in-house experts who will be happy to help you choose supplies, pick the right Benjamin Moore stain or paint, and answer any questions you may have. Stop by your neighborhood store and tell us about your project.


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